International Forums
Chaired a session on ‘Absorbing Young Asian Graduates in Work’ in the virtual Horasis Asia Meeting 2021, addressed by Mr Nalin Singh, Co-Founder & CEO, Orbit Future Academy, India; Mr Ichsan Ichsan, Advisor, PT Awina Sinergi International, Indonesia; and Ms Tieu Yen Trinh, Founder and Chief Executive Officer, Talentnet, Vietnam. The discussions centred on skills requirements in the post-pandemic period, leadership development, and collaborative initiatives for building workforces for the future.
Addressed a session on ‘Supply and Demand: the Global COVID Economic Crisis’ in the virtual Horasis Asia Meeting 2020, chaired by Mr Aditya Singh, Director, Athena School of Management, India; and Mr Tommy Leong, Zone President, East Asia & Japan, Schneider Electric, Singapore; and Mr Saurabh Shah, Chief Executive Officer, Universal Business and Corporate Services Centre, India as co-panelists. The session directed focus on the need for greater international cooperation to ease the supply bottlenecks.
Spoke on the theme of ‘Strengthening International Institutions’ in the virtual Horasis India Meeting 2020, chaired by Mr Pramit Pal Chaudhuri, Foreign Editor, Hindustan Times, India; with Mr Sudhir Sharma, Chairman, Mitkat Advisory Services, India; Mr Harjiv Singh, Founder and Chief Executive Officer, Gutenberg, USA; Mr Yogesh Singh, Partner, Trilegal, India; and Mr Govind Sovale, President, Indo Swiss Center, Switzerland as co-panelists.
Advertising
In conversation with Mr Mark Bracey, Co-Founder & Commercial Director of DoohClick, a state-of-the-art ad tech platform and network for OOH media owners and operators. The DoohClick platform facilitates comprehensive complete OOH sales support, dynamic scheduling, improved analysis and fast reporting. Mark says, ““We focus on enabling our customers to do the sales and development of iconic sites, and let us do all the boring parts in the background.”
A discussion with Mr Noomi Mehta, Chairman of Indian Outdoor Advertising Association (IOAA) & Chairman of the Board, Selvel One India on the apex Indian OOH body’s initiative to build a common currency for audience metrics, and the tectonic shifts seen beneath the OOH landscape. “We need to cannibalise a small share of the digital market,” says Noomi in the context of the thrust on embracing new technologies and audience metrics.
Mr Haresh Nayak, Founder & CEO of Connect Network Inc., talks about his new venture and the emerging opportunity universe. “With tech playing such an important role we are attempting to connect AdTech with MarTech to make communication more action oriented and result driven,” he says in an interview. Connect Network is emblematic of the integrated approach to brand communications that most brands are opted for.
Ms Laetitia Lim, CEO of Quividi, one of world’s leading audience and campaign intelligence platform for DOOH and digital signage, talks about the changing contours of DOOH landscape. Laetitia, who is also the Co-President of La French Tech Taiwan that promotes collaboration opportunities between France and Taiwan innovative ecosystems, sees huge scope for the convergence of DOOH and digital media.
Mr Farhan Khan, CEO of Brainchild Communications Pakistan, affiliated to Starcom Pakistan, talks about the media agency’s spectacular rise to the top in the latest RECMA media agency ranking in an exclusive interview. Farhan shares his perspectives on media consumption patterns in Pakistan, and how that impacts advertising business.
Mr Saurabh Gupta, Director, Product, Ultraleap talks about technologies that enable spatial interaction between people and digital technologies to create immersive, engaging, memorable OOH experiences
In conversation with Mr Phil Hall, Joint Managing Director, Ocean Outdoor, one of world’s best known DOOH advertising companies that operates iconic sites like Piccadilly Lights. Phil talks about DOOH foraying into Metaverse, and how that can open up new growth opportunities for the industry.
Mr Barry Frey, President & CEO of Digital Place-based Advertising Association (DPAA) talks about emerging DOOH trends in global markets, engagements with brand marketers, and how programmatic DOOH is transforming the OOH advertising landscape.
Mr Mike Cooper, Global President & CRO, Adomni, a leading programmatic DOOH platform. shares his perspectives on the shape of things to come in the pDOOH space. Mike throws light on the key differentiators in this exciting space, and why consolidation of pDOOH business is inevitable.
In conversation with Mr Bharat Rajamani, CEO of US Advertising on his vision for the OOH business, and how he would leverage his varied experience in the consulting space to bring about a transformational change in the way of doing OOH business.
Moderated a digital conference on ‘Making audience data talk for OOH’ – with presentations by Mr Srikanth Ramachandran, Group CEO, Moving Walls and Mr Bharat Rajamani, CEO, US Advertising.
Anchored a discussion on ‘‘Tackling the challenges of rebuilding business in the face of the Covid-19 crisis’ with Ms Rachana Lokhande, then Co-CEO, Kinetic India; Mr Charanjeet Arora, then Co-CEO, Kinetic India; Mr Fabian Cowan, then President, Posterscope India; Mr Jayesh Yagnik, CEO, MOMS Outdoor Media Solutions; Mr Atul Shrivastava, Group CEO, Laqshya Media Group; Mr Mandeep Malhotra, then Co-Founder & CEO, The Social Street; and Mr Dipankar Sanyal, CEO, Platinum Outdoor.
Ms Sophie Masson, President of San Diego based GDX Studios, talks about the different facets of experimental marketing and what works best for advertising clients.
Advertising when made accessible to SMEs will definitely bring revenues, states Mr Srikanth Ramachandran, Group CEO, Singapore-headquartered Moving Walls in an interview centred on the unique positioning of VideOOH.Deals platform.
Mr Jeff Jaraved, Co-Founder & Director of Engineering of Australia-based CAASie, a self-serving ad platform that makes ‘billboards more affordable’ to advertisers of all hues, points out that the current programmatic platforms are all deal-oriented. CAASiemakes it easier for advertisers to have DOOH in their media mix, with the ease with which they buy digital media.
Addressed the Outdoor Advertising Convention (OAC) 2029 in Mumbai along with Mr Vasant Jante, Managing Director, VJ Media Works, on the theme ‘A status check on green printing solutions’, and brought to the fore the imperatives for embracing green printing solutions for OOH advertising displays, and which are the roadblocks to be overcome.
Mr Anup Mittle, Founder of Mittle Sons Media Associates shares the parent company’s business journey undertaken by three generations of the family. Anup also talks about the opporutnities in the mall advertising segment.
‘Creating One Voice for Indian OOH’ was the theme of discussion with Mr Noomi Mehta, Chairman, IOAA; Mr Indrajit Sen, then VP of IOAA; and Mr Ritesh Vasudeva of Hindustan Publicity, at the Delhi NCR Talks OOH Conference.
In conversation with Mr Amiya Chandra, Team Lead, Adani Ports & SEZ on his key initiatives in the realm of OOH advertising regulation when he was OSD for advertising with the Municipal Corporation of Delhi. Amiya also brought out a 3-volume book on OOH advertising.
Anchored a panel discussions on with Mr Pawan Bansal, CEO, Jagran Engage; Mr Pramod Bhandula, Chairman, JCDecaux India; and Mr Dipankar Sanyal, CEO, Platinum Communications on the way forward for OOH advertising in the Delhi NCR.
Sports
Anchored FIT India Quiz Tripura state Semi-Final Round
Anchored FIT India Quiz Sikkim state Semi-Final Round
Anchored FIT India Quiz Uttar Pradesh state Quarter-Final Round
Anchored FIT India Quiz Uttar Pradesh state Quarter-Final Round
Anchored FIT India Quiz Uttarakhand state Semir-Final Round
Anchored FIT India Quiz Uttarakhand state Semir-Final Round