About Rajiv
Rajiv Raghunath is a media and brand communications consultant associated with industry bodies, corporates & startups, think tank organisations, media houses, and academic institutions in India and the overseas.
Rajiv works with CXOs across industries for their thought leadership and marketing communications, with curated content like keynotes & speech drafts, presentations, media articles, case studies, and marketing collaterals.
Business Engagements...
To The Point
Creative freedom, but at what cost?
June 20, 2022 – Rajiv Raghunath & N Jayalakshmi
One wonders whether ‘Toxic Masculinity’ should be so easily passed off as creative freedom when it comes to advertising. The controversial recent TVC of brand Layer’r Shot that was called out by people for “promoting rape culture”, indeed raises many disturbing questions. While the ASCI, I&B Ministry, and the Delhi Commission for Women criticised the advertisement, after which it was pulled down from every platform, broadcasting the advertisement itself reveals the rot within, so to say.
Championing a sporting nation
May 4, 2022 – Rajiv Raghunath
Even in these times of high octane sports extravanganza like the IPL ,ISL, IVL, Premier Badminton League (PBL), Pro Kabbadi League and a host of franchise tournaments organised at the state level, the majority of young children in the country, even those living in the urban areas, do not have easy access to sports training facilities where they could give expression to their latent sporting talent. The roadblocks on the path of young children toward sports initiation are many.
Public Events & Activities
